Skip to main content

AI - THE FUTURE OF EVENT MANAGEMENT

Photo Courtesy: freepik.com

I live in a Google Household. We've got a GoogleNest, Smart home devices like our thermostat, our doorbell, and even our speakers that are all Google. But we're also an Apple household, everything from our phones, our laptops, and our Apple TV.  Oh, but wait, there's also Alexa alarm clocks in the kids bedrooms.  Ok, ok, so I guess we have multiple devices all over the house.    

What's hilarious, and also sometimes frustrating, is when we get the device names confused and say Hey Google, ... Alexa... Siri... stirring them all up... before finally remembering the right one.  We live in a world surrounded by technology, and it's no longer a myth that these devices watch, listen, record, and learn.  Then use our data for a plethora of reasons.  

Ever heard of the girl that got a hold of her boyfriend's phone, and proceeded to whisper 'Engagement Rings' multiple times? All so that her boyfriend would start getting targeted ads, and get the hint to propose. Sneaky Sneaky, but smart as well. Let's face it, we're valuable data. 

I guess what I'm trying to say is, AI has weaved itself into the very fabric of our lives and is driving transformative changes into a wide range of industries.  

Photo Courtesy: Marketoonist.com

Curious to whether that includes events, I came across an interesting article by Grit Ludwig titled: The role of AI in event management: opportunities and challenges.

According to the article, in event management, artificial intelligence has the potential to fundamentally change the way events are planned, analyzed, and executed. This article explores the potential applications of AI and event management, and also notes the challenges of implementing AI technologies in the event industry.  Following are some of the ways AI can be used in event management: 
  • Personal assistant - by knowing the contents of the system and event platform, the AI can help attendees find the information they need.
  • Recommendation system - the AI can use the goals and interests of the participants found during registration, to then make recommendations to them for a personalized experience, and to get the most out of the event.
  • Personalized app content - AI can also personalize the content of the event app by analyzing the user's profile, thereby creating a tailored and engaging experience. 
  • AI driven event planning and logistics - By analyzing traffic patterns, weather, and attendee feedback, AI can determine optimal event location and times, and minimize logistical challenges.
Photo Courtesy: Adam Zyglis

While AI is bringing remarkable opportunities and investments, it also presents challenges that must be navigated thoughtfully, as indicated by the article:

  • Technical challenges - integrating AI technology to existing systems and processes can be a challenge.
  • Privacy and security - use of AI can raise some issues, especially when personal data of participant is processed.
  • Data quality and management - incomplete or inaccurate data can lead to poor, or even misleading results.

AI and data analytics are already redefining how events can be planned and experienced, and there's more to come. The article hi-lights the endless opportunities for use of AI including personalization, higher automation, and improved data analytics, but also gives us a good insights into the challenges of integrating AI in events.  

Let me know in the comments if this article has inspired you on the future of events.  





Comments

Post a Comment

Enter Comment

Popular posts from this blog

Red Bull Gives You Wings

Photo Courtesy : Red Bull Stratos When I turned 25, I decided to do something different.  Something I’d never done before. Something fun to mark my quarter century celebration.   So, I called up a friend and made plans to go Hot Air Ballooning.  What an exhilarating adventure that was..  and... I was hooked!  I made a promise, that at least once a year, I would treat myself to a new experience.  It was one of those moments in life, that shaped the years to come.     So here i was, an experience junkie.  Im talking anything from watching a live show recording, parasailing, kayaking, concerts, tour of Casa Loma, high tea, a macrame class, snorkelling ... the list keeps going... and I was always on the lookout for new things to do. Apparently I’m not the only one though.  Theres a whole range of people out there wanting anything from simple experiences to adrenaline junkies.   A few weeks ago, my 12 year old son was telling me about th...
4 comments
Read more

Barbie - Brilliant or Bogus

Photo Courtesy: Warner Bros. The Barbie Movie - is there anyone who hasn't seen it or at least heard of it?  The only way you would've missed it, is if you were hiding under a rock.  This movie came and hit everyone like a giant hot pink tsunami. There wasn't a man, woman, or child I know that didn't get swept up in the Barbie phenomenon.   Although the movie was not loved by everyone, there is no denying that the marketing for this movie was a phenomenon worthy of recognition.  I mean, this movie was everywhere and everyone was going to watch it, including my 20 year old nephew.  I remember asking him, what would get him interested in Barbie. That's when I learned, all his friends were going to watch the "Barbenheimer", a portmanteau coined together, where movie goers first watch the Oppenheimer movie and then the Barbie, making the lighter tone of the Barbie a palette cleanser to the intensity of Oppenheimer.   So whether it was nostalgia, FOMO, or hype,...
1 comment
Read more

The Wonderful World of Colour

Photo Courtesy: disneydetail.me I'll never forget when I first learned about the rainbow, and colours. I learned that white light contains all colours within it, and when it enters a droplet, it breaks into its component parts, refracting at a slightly different angle, and creating a beautiful rainbow. Wow... such magic. My 8 year old mind exploded.  I still smile like an idiot every time I see a rainbow. I'll even pull over while driving, just so I can sit there in awe and admire it. I'll take a million pictures so I can preserve it, but somehow the lens doesn't quite capture what my eyes see.   Photo Courtesy: istockphoto.com Did you know colours can affect human behaviour and emotions? Ohhhhhhh yeah! There's a whole study on this called Colour Psychology. The study tells us that different colours, hues, and tones can bring up distinct associations that can impact human mood and decision making.  I'm sure we've all seen certain logos and colours and instan...
Post a Comment
Read more